Tune in to discover the interplay between psychology and marketing! How does advertising impact different age groups, what are the consequences of stereotypes in media, and how did advertisements progress on online and social platforms? Joining us to explore these questions is Dr Ross Curran, an Assistant Professor in the School of Social Sciences at Heriot-Watt University, Dubai. His primary research interests include nonprofit and tourism marketing, international management, and pedagogy.
Co-hosts: Esha Mahendran and Tooba Dawood
Guest: Dr Ross Curran
Dr Ross Curran's profile: https://www.hw.ac.uk/dubai/profiles/teaching/ross-curran.htm