Why Storytelling Is So Important in Events Today
Hosts: David Adler, Lilian Shen
Guest: Larry Abel
Sponsored by CORT Events, this episode of GatherGeeks is part of season two of our \u201cRoyal CORT\u201d podcast series, which includes insightful convos with top event and experience designers. BizBash founder and chairman David Adler and CORT Events\u2019 director of marketing Lilian Shen sit down with Larry Abel, CEO and \u201cdreamer in chief\u201d at Abel McCallister Abel, a full-service experiential agency. In this interview, Abel talks about how the industry is rebuilding back better than ever and taking more risks, and how he strives to create a journey with his events. He also touches on the importance of surprise-and-delight moments with recent examples\u2014edible glitter! a surprise bounce house!\u2014and why he moved his 17-year-old company from LA to Nashville.