Why Every Event Producer Should Care About Esports
Host: David Adler
Guests:\xa0Rebecca de Freitas, Danny Hardman
On this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Rebecca de Freitas\u2014an event producer who recently completed a master\u2019s degree with a thesis on Esports\u2014and Danny Hardman, director of business development for PRG and a lifelong gamer. The group discusses the world of Esports from an event and marketing perspective, sharing why event producers should care, how these gamified hybrid events are uniquely positioned to reach younger generations, and how brands can use Esports to engage their communities in effective ways. They also dissect the challenges and logistics of planning an Esports tournament, ways gaming can help build brand loyalty, how venues are getting business from gaming tournaments, tips for learning the ins and outs of the industry, what to expect in the future, and much more.