Why Celebs Descended on an Event No Ones Heard of Before
Host:\xa0David Adler
Guest:\xa0Chris Detert
In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with\xa0Chris Detert, chief communications officer for\xa0Influential, dubbed as the largest influencer marketing company in the world. The company recently wrapped work for Possible, a new marketing conference that brought brands and tech and media companies\u2014plus big-name speakers like A-Rod, Elon Musk, and LL Cool J\u2014to Miami last month. In this lively convo, Detert discusses Influential\u2019s nail-biting approach to helping make this inaugural conference successful, curating celebrity speakers, how the company completed a big land grab for the upcoming Cannes Lions International Festival of Creativity by taking over Twitter Beach, and the promising future of AI.