What Virtual and Hybrid Events Can Teach Us About the Value of Community
Hosts: David Adler, RD Whitney
Guests: Liz Irving, Paul Treanor
This episode of GatherGeeks is a collaborative show between BizBash, the\xa0Society of Independent Show Organizers\xa0(SISO) and\xa0Event Relief 2021, Dan Assor\u2019s 24-hour vodcast that raised funds for the nonprofit\xa0EventWell\xa0in March. BizBash chairman and founder David Adler teams up with RD Whitney, the founder of\xa0365 Media, to host an event producers\u2019 roundtable featuring Liz Irving, executive vice president and head of marketing at\xa0Clarion Events North America, and Paul Treanor, senior manager of content and community at\xa0Informa.
The group of industry veterans discusses the evolving world of virtual and hybrid events, sharing the unvarnished truth about what they\u2019ve learned about events and exhibitions over the last 13 months. They also share why event producers should consider themselves community-builders, discussing how to understand your customer\u2019s needs and motivators, ways to foster connections online or in-person, what works and what doesn\u2019t work when building new communities, and much more. Finally, they chat about their own experiences with virtual and hybrid events, sharing insights on attendee engagement, the hub-and-spoke method, why Clubhouse is so popular in the event industry and much more.\xa0
Running time: 51:40. Sponsored by\xa0iVent.