Turning Weaknesses Into Strengths to Lead an Event Agency
Host:\xa0David Adler
Guest:\xa0Richard Waddington
In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with\xa0Richard Waddington, one of the most creative players on the international event scene. He is the co-founder and former CEO of event agency First Protocol, which is now known as\xa0FIRST. And he\u2019s been in the news recently as part of PCMA\u2019s acquisition of the U.K.-based\xa0Event Marketing Association\xa0(following its acquisition of another event marketing body, CEMA, in 2020). Here, Waddington recalls working his way up the hospitality ladder, candidly discusses his struggle with dyslexia, and speaks about trust and the importance of apprenticeship relationships. As a leader and a participant in the huge growth of the events industry over the past 20 years, Waddington is a must-listen guest. The episode concludes with the return of our \u201cAsk the Experts.\u201d\xa0Dawn Penfold\xa0of Meetingjobs talks dealing with being miserable at work\u2014and how to know when it\u2019s time to leave. And wine and spirits specialist\xa0Vanessa Cominsky\xa0returns to discuss how wine is no longer a luxury but a must-have at events, plus how cannabis and nonalcoholic beverages are faring now.