The Engagement Dilemma: What Captures Attention Now?
Host: David Adler
Guests: Brendan Brown, Sohini Mitra
In this episode of GatherGeeks, BizBash founder and chairman David Adler sits down with\xa0Brendan Brown, vice president of strategy for\xa0George P. Johnson, and\xa0Sohini Mitra, the vice president of experiential at\xa0ImpactXM, to tackle the ever-relevant question of engagement at virtual, hybrid and face-to-face events. The group discusses what keeps the attention of attendees at events of all types right now, exploring whether it\u2019s true that attendees pay attention to novelty, and if entertainment is the cost of entry for engagement. The world is changing rapidly, and this episode offers key ways to understand the audience, brand and context of any assignment\u2014and to challenge\xa0all\xa0your prepandemic assumptions about engagement.
Sponsored by\xa0Hopin.\xa0