Inside Spotify's Daytime/Nighttime Approach at Cannes 2022
Hosts:\xa0David Adler, Claire Hoffman
Guest:\xa0Keyana Kashfi
In this special edition of GatherGeeks\u2014recorded live at the 2022 Cannes Lions International Festival of Creativity\u2014hosts David Adler and Claire Hoffman (BizBash\u2019s senior contributing editor) sit down with Keyana Kashfi, the global senior director of experiential and content production at Spotify. Kashfi, who is also a BizBash Event Master, was in charge of the creation of Spotify Beach at this year\u2019s festival. She brought in some of the world\u2019s top musical talent not only to grab attention at Cannes, but to prove that live experiences are critical to Spotify. In this podcast she also discusses the daytime/nighttime approach her and her team took to create Spotify Beach, differences she\u2019s seeing in audiences post-2020, and advice for event pros just starting out.