How Event Attendees Think Today

Published: April 10, 2023, 1:27 p.m.

Host:\xa0David Adler
Guests:\xa0Chris and Jill Drury

In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with\xa0Chris\xa0and\xa0Jill Drury, the husband-and-wife team behind event agency\xa0Drury Design. The two are involved in just about every aspect of group dynamics for both virtual and in-person events. They are the go-to couple for updates on what\u2019s really going on in the world of large corporate events. They collaborate on all aspects of their business\u2014whether it\u2019s with clients like IBM and Microsoft, their teams, and especially with attendees. In this episode, they discuss the biggest changes in the events industry in recent years ("people want more meaning out of these events," Chris said), plus how to create an atmosphere of openness, piggybacking private events around major trade shows, and an exercise they do internally called \u201cidea jams.\u201d If you want a sense of what\u2019s going on in the industry right now, take a listen.