Behind the Scenes of Meta Beach at Cannes 2022
Hosts: David Adler, Claire Hoffman
Guest: Damien Baines
In this special edition of GatherGeeks\u2014recorded live at the 2022 Cannes Lions International Festival of Creativity\u2014hosts David Adler and Claire Hoffman (BizBash\u2019s senior contributing editor) sit down with Damien Baines, the experiential marketing lead at Instagram. They go behind the scenes at Meta Beach where, for the first time, the company has used Meta branding at the festival. Baines also discusses what inspired many of the elements for this year\u2019s beach, planning a superbloom-themed dinner for the event, and how Instagram aims to highlight all types of creativity and passion on the platform.