A Masterclass in Making Your Business Stand Out in an Ever-Changing World (Episode 210)
Host: David Adler
Guest: Colin Cowie
In this episode of GatherGeeks, BizBash founder and chairman David Adler sits down with event industry icon Colin Cowie to discuss his new book,\xa0The Gold Standard: Giving Your Customers What They Didn\u2019t Know They Wanted.\xa0Through compelling anecdotal-style stories, Cowie's new book is a must-read to make sure your business stands out in this ever-changing world, diving into ways to up your game to think about the intangibles that separate you from your competition. This episode is a one-man masterclass on doing it right, explaining how Cowie is using event thinking in all aspects of the hospitality, retail and service industries. He and Adler also explore themes of passion, elegance, failure, style, conflict resolution and the power of proactive customer service.
Click here\xa0to order Cowie's new book.\xa0
Sponsored by\xa0Ticketbud. Running time 40:00.