FWH 004: Nobody Wants a Cold Pitch
If you\u2019re new in business, you\u2019re probably looking to figure out how you can make more sales in your business. If you\u2019re a little further in, you\u2019re maybe wondering how you can multiply the ones who have been dreamy clients and a bigger volume of them.
This episode we\u2019re diving into the human strategy for how you can make more sales and how you should delete cold pitches from your repertoire. Nobody likes to receive them and it\u2019s easy to avoid - there are so many more effective ways for people to learn about your work.
It\u2019s centered around the concept I call Social Glue. You could distill it down and simply call it \u201cnetworking\u201d but I think it\u2019s a little more nuanced than going to a networking event, talking about yourself and exchanging business cards. There are also a lot of potentials.