Becoming the Brand of Choice
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In a job market that\\u2019s improved but still bleak, a top notch r\\xe9sum\\xe9, cover letter and strong interviewing skills are essential.\\xa0 But there\\u2019s another way to become the brand of choice for a company. On this week\\u2019s Fordham Conversations, Fordham Professor Steve Horowitz discusses the principles of Public Relations and how job-seekers can make themselves more appealing to potential employers through branding.\\xa0 We also hear from Fordham students Lauren Hutt and Katherine Graham, who went through their own self discovery process to uncover their personal brand.
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