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If you want to be in the real estate business you have to buy property. In order to buy property you need to find good deals. The most consistent source of the best deals come from motivated sellers who have not yet listed their property for sale. Your key to good lead generation is to identify the characteristics or life situations of motivated sellers, build your lead list, and start making offers. Today I’m going to introduce you to a fantastic resource that can automate that process for you.

This business is about deal flow and deal flow comes from contacting sellers and making offers. Want more opportunities? Create more leads. Max Edson and Ryan Doucet recently showed us their online direct mail platform called PRYCD. PRYCD analyzes where to send your next mailer, pulls owner records, prices each parcel, and scrubs your file so it's ready to be mailed in seconds. You can search for land or homes, search by a wide variety of criteria, export to a spreadsheet and you’re ready to mail. If you’re looking for land, they even tell you what to offer based on the sold comps. A similar functionality is coming soon for homes.

Put your lead generation into overdrive!