An early seed blossoms - Cultivating Sales "Solopreneur Software" - with Melissa Blair
Melissa Blair is a serial entrepreneur, the product of two entrepreneurial parents. Small business is in her DNA, so she's passionate about helping other entrepreneurs. Melissa knows all too well how much time, energy and money it takes to run a small business. As a self-proclaimed "marketing geek," she has worked with a wide variety of software systems on the market that claim to be easy to use. What she found is that none of those tools were built for the solopreneur or 2-5 person business. Melissa, through her company Cultivating Sales, developed what she calls "solopreneur software" - software that has been specifically designed to incorporate the tools that a small service-based business needs, that is easy to use and affordably priced. Hear Melissa's journey through her many business and career adventures, and how she connected the dots from an early fascination with technology to her marketing expertise to create the life and business he has today.