Why Perfume is Art with Alia Raza

Published: Feb. 17, 2023, 8:58 p.m.

Artist and perfume designer Alia Raza, founder of R\xe9gime de Fleurs, explains how she went from \u201cbroke artist\u201d to \u201cnot-broke artistic perfume creator,\u201d in an evolution that continues today. She talks about collaborating with people that inspire her, including actress Chlo\xeb Sevigny and perfumer J\xe9r\xf4me Epinette; gets nostalgic about the best-scented beauty products of her youth; and surprises us with the story behind The Gap\u2019s influential \u201990s line of perfumes.

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