Behind the Scenes of the Biggest Beauty Retailer on the Planet with Creighton Kiper
Walmart\u2019s vice president of beauty, Creighton Kiper, talks about the most popular products in America, from $1.24 L.A. Colors eyelashes to the Relove By Revolution makeup line that\u2019s all under $5. We discuss trend-spotting; Walmart\u2019s multigenerational beauty shoppers; the retailer\u2019s newest prestige offerings; which celebrity lines customers are loving; and more\u2014like how Walmart can work to unlock sustainability at scale.
- Products mentioned in this episode: shopmy.us/collections/147609
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