Experience Economy: How To Create Healthcare Events the HLTH Way (Richard Scarfo)
HLTH (https://hlth.com/) is an event where you will see a literal forest on one of the stages, be able to take a selfie with a unicorn mascot, and get perks like hlth branded pink nail polist on your entrance. In the last few years, HLTH has become the most flashy, visible and must-go digital health event in the US.\nIn this episode, Richard Scarfo, president of HLTH, talks about HLTH's approach to making events memorable, why HLTH is taking experience economy as a guiding principle in the investment in the scene at HLTH. You will also hear networking tips, and why HLTH is coming to Europe in June 2024.\xa0\n\nHLTH Europe (17-20 June 2024): https://europe.hlth.com/\n\nwww.facesofdigitalhealth.com\nNewsletter: https://fodh.substack.com/