You Can't Advertise Your Way to Trust
Consumers are seeking a trusted financial advisor who can educate them as they make critical financial decisions. And building that trust (and keeping it) is the foundation for a lifelong partnership. As Total Expert Founder & CEO Joe Welu says, \u201cEvery interaction with your brand or your people either builds trust or erodes it.\u201d What systems does your financial brand have in place to ensure you\u2019re building trust and delivering a seamless customer journey? In this episode, Joe Welu and our Chief Customer Officer Sue Woodard dive into this and more.