Customers in Context and SXSW 2023

Published: April 17, 2023, 3:27 p.m.

Today on Experience by Design, we travel with Adam and Gary, along with previous guest Jen Briselli, to the 2023 South by Southwest event for their session "Customers in Context: Social Science for Marketers." A packed room of over 300 were on hand to hear about how social science can be essential to designing brand experiences. Listeners will hear how to receive a special summary of the event, with tips and ideas on how to think like a social scientists when creating brand experiences.\n\nThis episode brought to you by the Experience Research Society (EXPRESSO)