Late-Night Snack Legend: How Insomnia Cookies Went From Apartment To Empire
In 2003, searching for a late-night treat that could be delivered was no easy feat but when our guest was a student at the University of Pennsylvania, he had a craving for a warm cookie at 3 AM. From there... 'Insomnia Cookies' was born.\n\nFounder and CEO of Insomnia Cookies Seth Berkowitz\xa0sits down with Liz for a candid conversation on how an idea turned into a bustling cookie empire with more than 265 stores. Seth shares the transformative story of how he started the business, why Insomnia\u2019s targeted clientele are college students, and details the obstacles along the way that became the most defining moments.\n\ufeffAsk Liz your dying questions on Twitter!\xa0@talktolizclaman\nLearn more about your ad choices. Visit megaphone.fm/adchoices