'Absolut' Success: Ann Mukherjee Wins In The Industry That Nearly Destroyed Her
This week, Liz sits down with Chairman and CEO of Pernod Ricard North America\xa0Ann Mukherjee\xa0to share how she became\xa0CEO of the world's second largest wine and spirits seller.\nAnn shares that while reckless alcohol consumption led to the loss of her mother's life, her work in evolving the image of brands like 'Absolut' can create a culture of responsibility around alcohol consumption.\xa0Ann later shares that she prefers the term "predictive human behavior" rather than marketing when it comes to the business.\nFollow Liz on Twitter:\xa0@LizClaman\nLearn more about your ad choices. Visit megaphone.fm/adchoices