The Brain Behind Nikes Brand with Nikes Former CMO

Published: March 14, 2023, 7 a.m.

b'#23: I meet Greg Hoffman, the brains behind Nike\\u2019s marketing campaigns as the former Chief Marketing Officer. A global brand leader, Greg held marketing, design, and innovation leadership roles at Nike for over 27 years. He shares with us his life at Nike, to show you how you can use emotion and design to build insanely powerful branding, create a movement, and harness both the art and science of constructing a brand image.\\xa0\\n\\nRead Greg\\u2019s book: Emotion by Design: Creative Leadership Lessons from a Life at Nike\\n\\nSpecial thanks to our partners:\\nWebull (free stocks) - erikataughtme.com/invest\\nAura - erikataughtme.com/aura\\nBilt Rewards - erikataughtme.com/bilt\\n\\nI\\u2019m running a free \\u201cSave $1,000 Challenge\\u201d to teach you creative strategies to save money. It\\u2019s 5 days long and starts on Monday. Grab your free spot here: https://Erika.com/go\\n\\nThanks for tuning in and come back every Tuesday for a brand-new episode! Make sure you hit the follow button to get notified.\\xa0\\nPrefer video or want closed captions?\\u2060 Watch this episode on YouTube.\\nDid you enjoy the episode?\\u2060\\u2060 Please leave us a review here\\u2060\\u2060 https://erika.com/review :\\xa0(just scroll to the bottom and tap on \\u201cleave a review\\u201d) It really helps the podcast especially since we\\u2019re just getting started. Even just a sentence is perfect!\\nFollow the podcast @erikataughtme across platforms.\\xa0\\n\\u2060Connect with me on Instagram.\\u2060 https://www.instagram.com/erikankullberg/\\nFor more information, go to\\u2060 www.erikataughtme.com/\\u2060\\nGet on my personal finance & investing course priority waitlist here\\nhttps://erika.com/3D-money\\xa0\\nGet my Mastering YouTube course, to learn how to grow a YouTube following and monetize it https://erika.com/mastering-YT\\xa0\\n\\u2060Get more of my free resources. https://erika.com/all-links'