Susan Weinschenk, aka The Brain Lady

Published: Dec. 12, 2013, 8:30 a.m.

Susan is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her \u201cThe Brain Lady\u201d because she applies research on brain science to predict, understand, and explain what motivates people and makes them behave the way they do.