Michael Stelzner of Social Media Examiner
Michael Stelzner launched\xa0Social Media Examiner\xa0in October 2009. Within two weeks of its launch, Social Media Examiner joined the ranks of Technorati's Top 100 Small Business Blogs and remains in the\xa0Top 10.\xa0\xa0 170,000+ email subscribers receive Social Media Examiner updates 6 days a week. \xa0In his book\xa0Launch, Michael reveals a formula that made him a millionaire in the Great Recession. He calls it the Elevation Principle: Great content, plus other people, minus marketing messages, equals growth.