Jeffrey Slater shares inspiring stories about partnerships with Ben & Jerry, Macho Man and business conversations with President Reagan

Published: Jan. 26, 2014, 8:30 a.m.

Jeffrey Slater is a senior marketing professional who built a multi-million dollar brand, Rachel\u2019s Brownies, with his wife. His new book,\xa0Unraveling The Mysteries of Marketing,\xa0shares inspiring stories about partnerships with Ben & Jerry's, Macho Man and business conversations with President Reagan. He blogs at MomentSlater.