Jason Brown and David Waxman of Vita-band
VITAband was created by David Waxman and Jason Brown in 2007 and was launched in September 2009.\xa0The idea was conceived from a medical ID bracelet, but the designers had targeted athletes. So, they set out to design a medical ID bracelet that was comfortable to wear while running, cycling, hiking, along with being versatile enough to use during exercise.