How to Teach an Old Dog New Tricks - Breaking Through as a Challenger Brand in a Dominating Industry with Michael Landa
In Business School, Michael Landa was taught never to take on an industry where 4 players control over 80% of the market. That\u2019s exactly what he did - and now his company, Nulo, is one of the fastest-growing brands in pet food.
Top 3 Value Bombs:
1. Don\u2019t compromise on providing a highly differentiated product and value to end consumers. Figure out what it is that\u2019s going to be differentiated and deliver on it.
2. Once entrepreneurs get traction and they\u2019re on the radar with your brand, you\u2019re going to be scrutinized by competitors. Just stay focus, go slow to go fast.
3. Stand for something. Don\u2019t deviate. Stay true to your brand and your mission. That will get you really far.
Visit Michael\u2019s website and get 25% off on anything you order. - Nulo
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