Doug Bouton quit his law career and led Halo Top ice cream to #1 brand and $300m in sales. Now, Doug is starting over with Gatsby Chocolate, the first-ever low-calorie chocolate brand.
Top 3 Value Bombs:
1. Take that leap. Remove the monetary value as motivation and find joy in the process and the people. You will never regret taking the leap in.
2. If your product wasn\u2019t good enough, your brand doesn\u2019t matter. If your product is good enough, your brand doesn\u2019t matter.
3. The product should retain the customer. If that doesn\u2019t happen, it\u2019s not worth the time and effort acquiring the customer. It\u2019s like putting water in a leaky pocket.
It's simple: eat better chocolate, so you can eat more chocolate - Gatsby Chocolate
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