6/11/12 interview #2 What is business acumen? Kevin Cope partnered with Stephen M.R. Covey to start Acumen Learning in 2002. Kevin is not only a successful executive, he is also the author of ''Seeing the Big Picture.'' Kevin spent a decade helping FranklinCovey define the role of a leader in the 21st century. This interview will help you get your head around how a business owner understands the key elements to business acumen. Pat Madden shares his keys to successful Facebook postings: don't promote yourself, be consistent, use some fun and humor. Brian and Pat discuss the social media, using twitter - why or why not.