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b'Enthead desires to get you new clients and leads through Podcasting...JOIN the HearMeOut Facebook group: https://www.facebook.com/groups/thehearmeout A review of the study \'The impact of online brand community characteristics on customer engagement\'. Stimulus-Organism-Response paradigm by Woodworth 1954 RQ: What motivates customers to engage in the brand communities? Questionnaire survey of 430 Facebook users 4 Variables: Unique characteristics: 1) information quality, 2) system quality, 3) virtual interactivity, and 4) rewards Results reveal that: 1) each of the characteristics positively influences customer engagement 2) Strongest were information quality and virtual interactivity bearing the strongest influence. 3) Customer engagement also exhibits a strong positive impact on brand loyalty. Visit Enthead @ any of the following: Website: http://www.Enthead.com Like Us on Facebook: http://www.Facebook.com/Enthead LinkedIn: https://www.linkedin.com/in/enthead Twitter: https://twitter.com/EntHeads Instagram: https://www.instagram.com/enthead_podcast/ YouTube: https://www.youtube.com/channel/UCOU4oNZWSMuh0ieELrAMcTg iTunes: http://enthead.libsyn.com/rss Stitcher: http://www.stitcher.com/s?fid=101938&refid=stpr iHeartRadio: https://www.iheart.com/show/263-enthead-podcast-fo/ PlayerFM: http://player.fm/series/enthead-podcast-for-entrepreneurs-by-entrepreneurs aCast: https://www.acast.com/enthead GooglePlay: https://play.google.com/music/listen?u=0#/ps/Ihpanindzu3fcs2irxpemhhzmbu'