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https://www.youtube.com/watch?v=rFiazsmNMjI&feature=youtu.be




Subscribe\xa0and listen to Enlightenment of Change on your favorite podcast streaming service or on YouTube.\xa0 New episodes post every\xa0Monday -\xa0listen to\xa0Connie\xa0dive into new sales and\xa0business topics or problems you may have in your business.



Connie's motivational quotes for today is by \u2013 Ann Handley



\u201cGood content isn\u2019t about storytelling.\xa0 It\u2019s about telling a true story well.\u201d



Since writing my book and having hit #1 International Bestseller, I believe everyone has a story inside of them.\xa0 More importantly, your story may be what you need to get more business.



Are you a business and leader and do you think you need to understand why using a story is so important for your branding?\xa0\xa0What might a story do for you as a marketer?\xa0\xa0What does a business leader need to do to write a book?\xa0\xa0So many questions and in the next 30 minutes we will answer all of them!



Check out these highlights:



Why writing a book as a business owner bring you\xa0greater credibility\xa0& visibility\xa0- 4:50



Easily write your book using technology to record versus typing your book - 7:56



A story\xa0arc even for a business book - 14:18



Write in the service of your client - 20:10



Using your story to build your brand, grow client relationship, and serve more people (win/win situations) - 22:08



Vulnerability captures your audience and builds\xa0your credibility, empathy for the reader, and be inspiring to the reader - 25:50



Calling all business, life and health coaches - 29:00



Change your negative mindset to a positive one and write your book - 31:50



Free Downloadables - 35:50



About Richelle Wiseman:\xa0\xa0



Richelle has been a professional writer with her own communications company for over 20 years.\xa0\xa0She has just launched her first online course: \u201cAccelerate Writing Your Business Book: Create a Story Arc Outline.\u201d



How to get in touch with Richelle:



Website:\xa0\xa0https://inscapecommunications.com



Email:\xa0\xa0richelle@inscapecommunications.com



Stalk me online!



Website:\xa0\xa0https://whitmanassoc.com/



Podcast Website:\xa0\xa0https://webtalkradio.net/internet-talk-radio/category/podcasts/sales-and-marketing/enlightenment-of-change/



Connie's #1 International Bestseller\xa0Book - ESP (Easy Sales Process): 7-Step to Sales Success:\xa0\xa0https://whitmanassoc.com/resources/



Download\xa0Free Communication Style Assessment:\xa0\xa0www.whitmanassoc.com/csa



Connie's ESP (Easy Sales Process) MasterClass:\xa0\xa0https://whitmanassoc.com/espmasterclass/



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