183: Using the Fogg Behavior Model to Drive Change | with Jamie Barnes
\n\t\n\t\n\tWhen developing a communication strategy to drive change within an organization, we use various models and frameworks to help ensure we create a strategy that actually works. The Fogg Behavioral Model is a powerful framework for driving change. BJ Fogg is a behavior scientist and the founder of Stanford University\u2019s Behavior Design Lab. Fogg is […]