How consumers view EnergyStar brand

Published: April 9, 2010, 1:47 a.m.

b'Lisa Cohn of Energy Efficiency Markets interviews Jamie Wimberly, CEO of the marketing agency EcoAlign, about a new study of consumer perceptions of the EnergyStar brand. Among other things, the study found that consumers would like a "tiered" approach-- "Gold" and "Silver" labels.'