Podcasts Other Energy Efficiency Markets Podcast Energy Efficiency Business and Reaching New Markets, Part 1

Energy Efficiency Business and Reaching New Markets, Part 1

Published: Aug. 28, 2008, 8 p.m.

b'Energy Efficiency Markets interviews Steve Wunker, senior partner with Innosight, which advises businesses about entering new markets. He discusses the strategic side of entering new markets for companies that offer energy efficiency technologies. He recommends that expanding businesses avoid chasing big name customers initially and instead seek strong \\u201cfoot-hold\\u201d customers that need the efficiency product and do not compete with other customers.'