401 : Andy Slamans Amazon brand building today is different, it takes being different from your many competitors

Published: Aug. 12, 2019, 3 a.m.

b"Funny how this conversation started out. Discussing employee and contractor retention. Have you figured out what you would lose if your key employee left tomorrow? Do you have a contingency plan? How about instead you treat them right now? You check in with them? You ask how they are doing? You give them more money? See retaining your staff is almost always better than getting new untrained help. Sure they might get it eventually, but the lost institutional knowledge you lose will never come back.

Mentioned:

Andy's previous episodes: 1, 101, 201, 301

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Here is transcript- It is automated so it is not perfect but it does seem to get better over time.

Andy:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Oh, you know, what, what are you doing different? Uh, you know, like, like if you look on Amazon right now, there is probably six pages of silicone spatula sets. Uh, and so you probably don't want to do a silicone spatula set, but I bet if you search that keyword on Amazon, if you just put in spatula set, you might see some new or unique, uh, variations on different kitchen utensil sets that look a little different. Um, whereas you might see probably 50 listings, right, of ones that look the same. And so, you know, if you search that term on Amazon, look for the ones that look different, that's a seller who is doing it right.

Cool voice guy:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:43\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of ecommerce selling. Today. Here's your host Stephen Peterson.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:57\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Hey, wanted to take a second and talk about Gaye Lisby\\u2019s Gary Ray's Amazon seller tribe and their daily lists that are put out, um, and incredible stories that you can read if you go out and check out, uh, amazing. freedom.com, forward slash momentum hyphen arbitrage. I know that's a lot to put in there. Amazing. freedom.com forward slash momentum dash Arbitron and you're going to get 14 day free trial, no money risk, no, no challenges. You don't want it when you're done, you get out. But imagine getting list. I'm as grateful as like to call it mailbox money. I love that term. Mailbox money. It's where you can work from your house, buy things online, have them delivered to you and then sell them on a various marketplaces. But imagine you can have somebody else do that for you. So you want to buy time, you want to control, uh, what they're buying.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 01:53\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Well, you take these lists and you can join multiple lists if you're interested and then you can segregate them for the merchandise you want and send them to them. They can make purchases for you on your behalf. Have it delivered to you or delivered to them for prep. Boom, sent into these marketplaces and you could sell. How about that? Wouldn't it be awesome? I spoke at their conference and there were so many million dollar sellers just using online arbitrage. It's still available. And again, 14 days. The only way you're going to get 14 day free trials if you come through my link. Um, it is an affiliate link. Uh, they do pay me. So I don't want to mislead you in any way. Um, I would appreciate it,"