380 : William Gasner Cracking the Instagram Micro Influencer market to gain traction selling on Amazon

Published: March 18, 2019, 3 a.m.

b'How do you get noticed in this fast changing , product launching environment. Are celebrities the answer? Are the major influencers 15 minutes of fame up? Seems so. Seems like getting to the RIGHT audience not matter how small is the key to gaining traction from Instagram influencers. William breaks down the past, current and likely future of this marketing strategy.

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Mentioned:\\xa0

Stackinfluence - William\'s Marketing firm

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Here is transcript- It is automated so it is not perfect but it does seem to get better over time.

William:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:00\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Google used to be really effective, but now there\'s so much competition and depending on your niche, it\'s really hard to kind of get up high on Google rankings. Um, and depending on, you need a huge advertising budget to really dominate the first page as well. Facebook has become a good strategy but also becoming very competitive.

Cool voice guy:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:21\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Welcome to the ecommerce momentum when we focus on the people, the products, and the process of incomers selling to your host Stephen Peterson,

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:35\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 if you\'re ready to set up a strong, reliable accounting system when it\'s a real strong foundation for your business. Well, we think we have the answer for you. If this is from accounting, we will go, you\'re here listening to us on this podcast. We set up a course and it\'s called Amazon accounting. Simplified. Yup. Simple. And we only say Amazon yet it\'s really all across ecommerce. We\'re talking about integrating quickbooks into your existing or new ecommerce business and new is great because you could set it up right that way, but if you have an existing business, how do you integrate, how do you get quickbooks online specifically?'