375 : Fred McKinnon The key to get through challenges is multiple streams of income

Published: Feb. 11, 2019, 3 a.m.

b"Could you get through a major challenge with your business right now? How about two? three? Fred will explain how he has ..so far! He will tell you that knowing your numbers is the key to weather upcoming storms. Seeing the upcoming problems and adjusting to handle them will get you through, up and over walls. The other side can be so much better knowing you have a plan. The other key mention from Fred is about getting a business mentor. Sound, experienced advice from someone you trust can be the difference between emotional decisions and educated decisions.

Mentioned:

Fred previous interview #174

Fred's FB Contact

Jordan Harbinger's Podcast Fail Forward
Sponsors
SPECIAL OFFER FOR MY LISTENERS ONLY
TWO WEEKS FREE TRIAL!!!!
Gaye\\u2019s Million Dollar Arbitrage List
Solutions4ecommerce
Scope from Sellerlabs
Tactical Arbitrage\\xa0\\u2013 Get an 10 day free trial with code: \\u201cTactical\\u201d
Freeeup\\u2013\\xa0Save 10% (forever) and get an instant $25.00 voucher for your first hire.
GoDaddy
Grasshopper
Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)
Fred:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:00\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 The attorneys and, and just be frank, there were local attorneys who don't specialize at all in this type of a transaction. They were having a very difficult time wrapping their heads around what the actual asset was. Um, you know, there's no inventory. There's no. Because I was not selling the private label. I was keeping that

Cool voice guy:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:23\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 welcome to the ECOMMERCE momentum. Will we focus on the people, the products, and the process of incomers silimed today. Here's your host, Steven Peters in.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:37\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 So you're looking for an advantage to help you woo a brand. Well, one of the tools that you can use this scope, you can check out their product and then check out their competitors and find the keywords that competitors were using and check out theirs and see that they're not. And then say, okay, I've got an idea. Let me do this. Let me enhance your brand. That's the thing you can bring to the marketplace. When you can enhance the brand, you're going to win that account. So try it. You get a free trial, but seller labs.com, forward slash scope. Use the momentum and save 50 bucks. It's a free trial, try it and see if you can enhance the brand. It's time to get the listings right? So what should you do? You should get your images right, right? So amazing freedom has a program to help you do that and we've used them.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:01:20\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 It's phenomenal what they can do. You got to go look at this. So you go to amazing freedom.com, forward slash photos and take a look at the examples of what you can do with an image you take and you give them some sample images, some simple images, and then what they do is they take an insert them with lifestyle photos and so all of a sudden you're going to see an example of what a plain image looks like and then what it can be enhanced to. Why is this a value to you while you're in the wholesale business and guess what? You want to add value to the brand and this is just a simple way to do it. They offer all those kinds of services. Scroll down to the bottom. If you really want somebody to help really improve this service and you want to bring value to that brand because you want exclusivity, the services that they offer for a listing enhancement will blow your mind, so again, it's amazing.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:02:08\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Freedom Dot com, forward slash photos. Take a look at what you can do for your brands that you're trying to get. If you're ready to learn about wholesale than I suggest best from t..."