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b"Chris is such an architect. A Process Architect. A systems builder.\\xa0 His focus on building systems and processes allow the results speak for them selves. Sometimes they speak poorly, and that's the key to growth, purge the low return efforts. The only way you know though, is to measure, test and do trials. Then let the data drive you forward to unbelievable success.

Mentioned:

Chris' prior interview # 190

Chris' You Tube channel: Daily Refinement

Chris' Facebook Group
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Scope from Sellerlabs
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Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)
Chris:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:00\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 And I feel like people are unmotivated, they're just unclear and I just, you know, to be honest, I meet so many people that they really want to work and make it work. They just not sure what the, what the tasks are. And that's what you were saying earlier in the call. Chris, tell me exactly step by step how to do it. But the thing is,

Cool voice guy:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:19\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 do the ecommerce as well. We focus on the people, the products and the process of ecommerce selling today.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:28\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Steven Peterson. Hey, just wanted to talk about a couple of sponsors today. Um, it's funny as I was coming back from the Philly give show, uh, this week and I was thinking about, um, the way I use sponsors for the wholesale accounts that I got at this event. And it's like, okay, right under scope from seller labs. And I immediately look up keywords. Again, if you're looking at products, if you're, if you're at a trade show and you're going to bring some wholesale products to market, right? That this pertains to private label of course too. But even wholesale, you can take an existing product, excuse me, and find better keywords. So it's on Amazon, it looks okay, you know, obviously the photos need to be improved titles, blah, blah blah. But the title doesn't just get improved to be poetic genius. It has to get a, uh, improve to be what customers are looking for.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:01:26\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Buyers are looking for certain things and the way you do it is you find what buyers are looking for and that's what scope is all about. So you take a similar product, the top products, and you see what keywords they're using and then you go and adjust this title and these new wholesale accounts that I got. That's how you help a brand improve. And again, if you're not helping that brand improve, good luck trying to keep it because somebody else is going to come along. Somebody like main, no offense, I'm going to come and say, Hey, I can help fix that. And so again, that's what I use scope for and we use private label, we use it on bundles, we use it on all these different things. And um, it's, it's amazing when you look at what's working and you do the same thing, that's the proof.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:02:10\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Okay, so go to sellerlabs.com, forward slash scope. Use the code momentum. Save 50 bucks. Um, and, and try it the way I'm doing it. Again, if you have listings, even if their wholesale accounts improve the photos, right? But you've got to get the right keywords, you've got to match what people are searching for. And the way to do it is to find your competitor who is really doing it right and that emulate them. That's what scope allows you to do. So again, so our labs."