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b'Ok get ready for the details. Yes it\'s all in the details. Ann does a great job of working me through the particulars of each of the Intellectual property types. While there is always human interpretation, generally you can use these guidelines to decide when to get professional help. Hint... If you are building a brand, get help immediately and save yourself future headaches and likely issues.

Mentioned:

Ann\'s contact
Ann C. Palma\\xa0
312-913-2118 direct
palma@mbhb.com
Ann\'s Law Firm -\\xa0McDonnell Boehnen Hulbert & Berghoff LLP
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Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)
Ann:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:00\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Here, which with the Internet, it\'s much easier for people to infringe, um, and it\'s sometimes easier to, to catch them doing so, but it can be difficult as well. I know that some major companies, when you think of a Time Warner and companies such as that have dedicated departments to monitoring their copyrighted materials.

Speaker 2:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:34\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Steven feeders in

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:39\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 hey wanting to jump in. A couple of things. First off, I got to put a disclaimer on this episode of four and then you\'re going to hear in Palma talk through a lawyer who talks to a whole bunch of stuff. It gets very technical for me to. I can understand it because that\'s the way I think is if I don\'t understand it, there were other people that probably don\'t understand it. So I asked her to go deep and I, I parsed, I pushed on a bunch of things and one I was asking about Google ad words and so her answer was it was, it was legal. Now she did qualify it and I want to make sure that her answer gets corrected for her. I\'m really what she\'s saying is that it\'s still being disputed, so it\'s really not perfectly conclusive that it\'s legal in some cases it\'s not.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:01:26\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 And so it\'s really being disputed. So really, you know, take that answer and, and adjust it and just say, hey, don\'t be. So that\'s when you get council. That\'s why you need council. And again, that\'s what you talked to. Okay. Disclaimers out there and you should be all good. Got You. Represented right. Um, I do want to talk about two sponsors though. I don\'t want to miss this because I use both of them this week and I just always think that it\'s better when you can give real life examples. So the first one said when I first went, I want to talk about is solutions four ecommerce solutions, the number for ecommerce. Um, that\'s Karen lockers group and I\'ve been a customer of carrots I guess for a couple of years. And I use it all the time. I mean, I don\'t, I mean I\'m embarrassed to say I don\'t create my own listings.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:02:10\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Karen\'s group does and sometimes Karen herself does. And the case that I used her this week was for a bundle, wanted to create a bundle and it\'s bad news, it didn\'t work. But man, she went extra mile, like spent almost two days on it trying to get this done. And it turns out the brand, you can\'t do that. You can, it was a toy and they would not allow it. They rejected it twice actually I think three times. But she tried all, I mean to go above and beyond. That\'s why I use Karen Locker Service. That\'s the service that I get. Um, and so, you know,'