350 : Kelly Zinzo Outsource and Delegate to get past the plateaus

Published: Oct. 25, 2018, 3 a.m.

When do you stop learning? (Answer is never) When should you stop learning? (Answer is still never) Great conversation with tons of nuggets that will help you understand what it takes to build up and out a successful Amazon and now Ebay and Jet businesses. Kelly clearly has figured the key to growth- hire really well and let them do their job.

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Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Kelly:\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0 00:00:00\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0 Takes time to train somebody to do that. It takes a lot of time. So for me, that's more, once you get to the point where you know, you need help doing it yourself or you know, you have enough of the other staff that, you know, it's time to delegate it. When people ask me how do I grow, you know, if, if you want to, not everybody wants to, but if you want to grow, I, the biggest thing is delegating. You have to give tasks to other people and what those tasks are, um, is really kind of what you don't want to do or you're not.

Cool voice guy:\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0 00:00:34\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0 Welcome to the ECOMMERCE momentum. Apologize. We focus on the people, the products and the process of income are selling today. Here's your host, Steven Peterson.

Stephen:\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0 00:00:48\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0 He wanted to talk a few moments about some sponsors scope from seller labs. Um, when's the last time you created a listing? Right? And when you create that listing, you've got to come up with the keywords, right? It's all key word dependent. I don't care if it's a private label or wholesale. You've got to get it right. Well, what's the best way to get it right? If you're selling a similar product that's really successful, you go and you take and use their keywords and that's what sculpt does for you, so phenomenal tool brought to you again by seller labs. The leaders in technology when it comes to Amazon, right now, they are just crushing it with all their products, but scope allows you to get that listing right. Get ranked for those key words as fast as possible. Therefore you get the sales, so go to sellerlabs.com, forward slash scope.

Stephen:\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0 00:01:37\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0 Use the code word momentum. Save a little bit of money, get some free key words to test, try it out and see if you see an improvement. If you don't adjust, what's cool about what I love about a seller labs is that you then message and say, Hey, I didn't get this right, tyler. Hey Jeff, this isn't working right. What am I doing wrong? And Boom, you're going to get the help you need and that's what you're going to get from solar lamps, and it's a very special group. Had been very. I've been very fortunate to be connected with them and again, I look over time they've delivered every single time, you know, same thing I can say for Karen from solutions for ecommerce. I mean she's been carrying my account for a couple years now and our account, my wife and I, and she really does handle things for us.

Stephen:\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0 00:02:18\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0 Um, I mentioned, uh, just last week we created a new listing with, I forget how many variations, but again, all the flat files uploaded done as I needed. I pop in, so she'll send me a template, I pop in some information and then boom, it's handled, await. These pictures weren't done right, blah, blah blah. This UPC,