348 : Edward Ruffin Sellerlabs Let's talk evolution of Advertising on Amazon and more importantly increasing sales!

Published: Oct. 18, 2018, 3 a.m.

b'Smart guy with a lot of experience. Real everyday experience.\\xa0 Running advertising on Amazon you can almost use the "Dog year" conversion formula. 3 years managing ads on Amazon equals 21 years of effort! PPC Ed as he is often called really breaks down the types (Yes there is more than one way ) of ads, best practices and really the right questions to ask your team or agency to see if they are doing the best for you. Learn all you can and take action! The key is : Do not set it and forget it! Reach out and see if they can help here: I want to find out about managing my ads.\\xa0

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Mentioned:

Ed\'s Linked In Contact

Sellerlabs

Scope

Ignite

Sponsors

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Grasshopper

Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Edward:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:00\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 But auto targeting campaigns or a gold mine like they are so awesome because first of all, they wanted to talk a few moments about some sponsors scope from seller labs. Um, when\'s the last time you created a listing? Right? And when you create that listing, you\'ve got to come up with the keywords, right? It\'s all key word dependent. I don\'t care if it\'s a private label or wholesale. You\'ve got to get it right. Well, what\'s the best way to get around if you\'re selling a similar product that\'s really successful, you go and you take and use their keywords and that\'s what sculpt does for you. So phenomenal tool brought to you again by sellerlabs. The leaders in technology when it comes to Amazon, right now, they are just crushing it with all their products, but scope allows you to get that listing right. Get ranked for those key words as fast as possible.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:51\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Therefore you get the sales. So go to [inaudible] dot com, forward slash scope. Use the code word momentum. Save a little bit of money, get some free key words to test, try it out and see if you see an improvement. If you don\'t adjust, what\'s cool about what I love about a seller labs is that you then message and say, Hey, I didn\'t get this right tyler. Hey Jeff, this isn\'t working right. What am I doing wrong? And Boom, you\'re going to get the help you need and that\'s what you\'re going to get from solar lamps. And, and it\'s a very special group. Had been very. I\'ve been very fortunate to be connected with them. And again, I look over time they\'ve delivered every single time, you know, same thing I can say for Karen from solutions for ecommerce. I mean, she\'s been carrying my account for a couple of years now.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:01:33\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Um, and our account, my wife and I, and she really does handle things for us. Um, I mentioned, uh, just last week we created a new listing with, I forget how many variations, but again, all the flat files uploaded done as I needed. I pop in, so she\'ll send me a template, I pop in some information and then boom, it\'s handled await. These pictures weren\'t done right, blah, blah blah. This upc needs poom modified adjusted. And again, the communication has been phenomenal too. I get an email back saying, hey, this was done or this, you\'re missing this Steve. Hey, you got to do this. So you know, we have those challenges too. And that\'s why I like working with somebody who\'s been doing it. I\'ve been doing it for a long time to do,'