345 : Craig Soderdahl Develop techniques to solve the inevitable problems that arise from running an ecommerce business

Published: Oct. 8, 2018, 3 a.m.

b'Craig says it well: " Build out your fear muscles to get past the next ecommerce hurdle". (Pro tip: There will be one!) You see recognizing your limitations rather than ignoring them and the focusing on alternative approaches, true "b" options allow you to roll when you need to rather than curl up in a ball and suck your thumb.\\xa0 Craig offers some great advice on how to create your own techniques.

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Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Craig:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:00\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 That\'s, that\'s a really good question. I, something that has surprised me is I don\'t think entrepreneurial self or entrepreneurialship is a contagious or it\'s something that people like to do. So there are really, really bright and gifted people who just are super fearful and I\'ve talked to multiple people who are way smarter than I am, but they\'re like, I would never do what you\'re doing yet. And yet they\'re writing computer software programs from scratch for a mega mega organization. Okay.

Cool voice guy:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:40\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Is your host Stephen Peterson?

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00:47\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 He wanted to talk a few moments about some sponsors scope from several labs. Um, when\'s the last time you created a listing? Right? And when you create that listing, you\'ve got to come up with the keywords, right? It\'s all key word dependent. I don\'t care if it\'s a private label or wholesale. You\'ve got to get it right. Well, what\'s the best way to get it right? And if you\'re selling a similar product that\'s really successful, you go and you take and use their keywords and that\'s what scope does for you. So phenomenal tool brought to you again by seller labs, the leaders in technology. When it comes to Amazon, right now, they are just crushing it with all their products, but scope allows you to get that listing right, get ranked for those key words as fast as possible. Therefore you get the sales, so go to seller labs.com, forward slash scope.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:01:36\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Use the code word momentum, save a little bit of money, get some free key words to test, try it out and see if you see an improvement. If you don\'t adjust, what\'s cool about what I love about a seller labs is that you then message and say, Hey, I didn\'t get this right tyler. Hey Jeff, this isn\'t working right. What am I doing wrong? And Boom, you\'re going to get the help you need and that\'s what you\'re going to get from solar lamps. And, and it\'s a very special group that had been very. I\'ve been very fortunate to be connected with them. And again, I look over time they\'ve delivered every single time. You know, same thing I can say for Karen from solutions for ECOMMERCE. I mean, she\'s been carrying my account for a couple years now and our account, my wife and I, and she really does handle things for us.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:02:17\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Um, I mentioned, uh, just last week we created a new listing with, I forget how many variations, but again, all the flat files uploaded done as I needed. I pop in, so she\'ll send me a template, I pop in some information and then boom, it\'s handled, await. These pictures weren\'t done right, blah, blah, blah. This UPC,'