265 : Heather Havenwood Digital Marketing for your eCommerce Business happens now and maybe Old School works again

Published: Jan. 1, 2018, 3 a.m.

b'Heather has some spunk and gets right to the point. You need to be marketing your business all the time! You need more than a presence and she gives you the tips to get more than started. He techniques are "old school" and she believes that is what can separate you in this crowded information age. She lays out a plan to get you started right for 2018.

\\xa0

Mentioned:

Heather\'s Website for more information: Heatherhavenwood.com

Contact Heather

Heather\'s Podcast: "The Win"

Sponsors:

Gaye\\u2019s Million Dollar Arbitrage List

Solutions4ecommerce

Scope from Sellerlabs

GoDaddy

Grasshopper

Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:00\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 When I think my sponsor today they really make the show happen. I just couldn\'t do it without them. You know Siller labs in scope you\'ve heard me talk about it a ton of times because I\'ve used them so many times. The beauty is you know you have a product you want to put the right keywords because it\'s all about keywords right when you know that the key word is what people are searching for right. When you\'re thinking of buying barbecue gloves what do you put in there that\'s what you want to figure out what are people searching for. Well school allows you to do that because you get to see the number one number two number three seller in that category in that group that are similar products you get to see what their words are. Well that\'s the key. There\'s no reinventing the wheel here.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 00:40\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 You\'re going to take advantage of this information that\'s available that scope presents for you. Tool was very inexpensive. They\'re going to give you a couple of free keywords you got to give it a shot. So labs dot com solar labs dot com forward slash school use the code momentum to save 50 bucks say 50 bucks. Give it a shot. Give it a trial. Get some free keywords and see what you can do. Remember I also use it on my wholesale accounts or if you do bundles even better because you could take the keywords for each of those products in the bundle. Figure out the best and put it together several labs dot com forward slash scope use the code word momentum when it say thank you to Karen Larcker from solutions for e-commerce prepaid and a great account manager.

Stephen:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 01:26\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Yes you\'ve heard me say a bunch of times but I mean it because our Q4 was spectacular because of all the variations for a particular line we had that Karen entered. Seventy eight of them I believe and now I\'m adding a bunch more because we\'re not done. I mean it\'s Tom a year going to sell right into January February and March. So she\'s getting ready to add a bunch more. That\'s the power of having that team member. That team works overnight. Quite frankly they work different hours than I do. She sends a file she\'s XTI fill in these particular fields shoot it back to me and boom they get it done and you get it and fast and it just as allowed us to grow. It\'s that silent team member that don\'t call of sick they just handle things solutions.'