Jared Falk (Drumeo) - A Constant State Of Progression
“I think there’s more drum sets and pianos collecting dust than are being sold each year.”
Jared Falk is the CEO and co-founder of Drumeo. Jared was a private drum instructor earlier in his life but eventually he began to integrate his drum lessons with media after a student of his, Rick Kettner posted a heel-toe instructional video on a Pearldrummers forum. It was the response of this video that got Jared’s gears turning. Unfortunately, Rick had to take down the post because of the incredibly high cost for bandwidth due to the excessive number of people downloading the video. In response to the video’s success, Jared proposed to Rick that they should create a video which would become, “One-Handed Drum Roll” which was filmed in Jared’s shed at the time. This video was produced in 2005. Fast-forward fifteen-years later and we have Drumeo what it is today.
Jared often says that if he didn’t go in the direction he did with Drumeo, he would have likely worked on his parents’ duck farm “Fraser Valley Duck & Goose”. While working for his parents’ farm Jared would drive to Chinatown, Vancouver selling ducks to different barbeque shops. His goal was to drive there with a full load of product and return home empty. Repeating that process over and over must have been instrumental in teaching Jared the skills of communication and business.
So, when you combine strong business acumen and a love for drumming you end up with a businessman whose business is selling drumming. Recently, Jared has been standing up strongly towards some of the issues he sees within the industry. Partly out of self-preservation he has chosen to find ways to not just create more drummers but also to keep active drummers engaged with their instrument. Drumeo is constantly innovating within the tech space to create enticing methods of gauging a drummer’s growth with their educational materials, inspire the community and support those who need to regain their passion for drumming.
Jared endorses Paiste and Evans.
You Will Hear About….
- The story of how Drumeo got off the ground.
- What is the Drumeo Method is.
- Jared’s thoughts on making your strengths stronger as a drummer.
- The stagnation that exists in the drum industry.
- How Jared balances his personal life amongst Drumeo.
- Some reasons why we think drumming is great for youth.
- The process of creating the Drumeo Festival.
Why Should You Listen?
Jared is a very unique individual within the industry. He has knowledge and perspectives that are specialized because of what he does. This insight can only really come from a handful of people in the drum industry and perhaps even less within the tech/media space. Jared loves data and studying the market and uses that data to make better decisions within Drumeo. In this interview you will hear about his thoughts on the current state of the industry, how he and Drumeo are making efforts to keep drummers drumming and how he balances this all within his personal life.
Jared’s Socials
Follow ‘Drumeo Gab’