Lane Sutton joins the DriveThru to talk Talent Attraction with Job Ads
Lane Sutton is a\xa0marketing and employer brand strategist, speaker,\xa0recent graduate and\xa0Recruitment Marketing team at what he calls a\xa0 "humble retailer\xa0you may have heard of."\xa0 What drives him? A passion for building relationships, making marketing lovable, spreading inbound to recruiting, the consumer experience, and connecting people with brands through content, strategy, and telling a story.\n\n\nLane shares, "Maya Angelou once said 'people will forget what you said, people will forget what you did, but people will never forget how you made them feel.'\xa0That's true brand and experience."\n\n\nThe early story: In his single-digit years, Lane\xa0realized business and marketing was his thing. While most kids his age were playing sports, business was his sport. After his share of lemonade stands, he\xa0started a blog reviewing products, movies, and restaurants at age 11. That got him his first social media consulting gig and speaking engagement at age 12. His first job was at HubSpot when I was 16. Since then, I've been transforming how brands attract people with some very recognizable brands.\xa0 Learn about what's keeping him up at night (hint: it's job ads!) on this "double episode" of DriveThru HR.