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\U0001f92f Discover the surprising daily ritual of Chris Hunter, the ex-founder of 4 Loko, as he transitions from the wild world of alcohol to the health-conscious lifestyle of Koia! Tune in now to the Digital Social Hour with Sean Kelly, where Chris spills the tea on his journey from party drinks to plant proteins. \U0001f331 Don't miss out on this engaging and authentic conversation that's packed with valuable insights into the beverage industry, celebrity endorsements, and the challenges of building a brand from the ground up.\n \xa0\n Ever wondered what it takes to succeed in the competitive world of drinks? Join the conversation and find out how Chris navigated the turbulent waters of entrepreneurship, all while balancing family life and wellness. Watch now and subscribe for more insider secrets. \U0001f4fa Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! \U0001f680\n \xa0\n CHAPTERS:\n 00:00 - Intro\n 00:24 - Chris Hunter\u2019s Journey\n 01:27 - What's in Koia\n 03:34 - How to Make a Drink\n 04:17 - Celebrities in the Beverage Space\n 07:11 - Koia\u2019s Flavors\n 08:17 - Developing New Flavors for Koia\n 09:02 - Raising Capital for Koia\n 11:10 - Product Shelf Time for Beverage Companies\n 13:11 - Profitability Timeline for Drink Companies\n 14:04 - Exit Strategies for Beverage Brands\n 14:58 - Once Upon a Coconut\n 17:08 - Risks of Expanding Beyond Core Consumer\n 19:24 - Effectiveness of In-Store Demos\n 20:54 - Importance of Mentorship\n 24:25 - Getting Kicked Out of College\n 28:30 - Where to Find the Book\n \xa0\n APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application\n BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com\n \xa0\n GUEST: Chris Hunter\n https://www.instagram.com/__christopherhunter__/\n https://www.instagram.com/drinkkoia\n \xa0\n SPONSORS:\n Deposyt Payment Processing: https://www.deposyt.com/seankelly\n \xa0\n LISTEN ON:\n Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015\n Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759\n Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/\nLearn more about your ad choices. Visit podcastchoices.com/adchoices