Ed Zitron is the CEO of EZPR, a Media Relations company based in San Francisco, Boston, and Portland. He\u2019s written a book called This Is How You Pitch and was named one of Business Insider\u2019s Top 10 PR people in tech, as well as one of Adweek\u2019s 30 under 30. Matt and Ed have a spirited conversation about the state of PR pitching in the world today.