The traditional business model of virtual worlds in which the user pays for land rental is being challenged by new approaches, such as that from Kitely, where space is free but you pay for your access time like a cellphone call, and individual regions are brought online only when they are going to be used. In this edition of Designing Worlds we discuss Kitely and other new business approaches that are springing up, in a detailed studio discussion with analysts Maria Korolov of Hypergrid Business and Mal Burns of Metaverse Broadcasting, and with Ilan Tochner, CEO of Kitely.