Episode 24: The Real Cost of "Low-Rent" Logo Designers
The topic of cheap logo design, or low-cost design work in general, is one that quickly causes riots to break out in the design community. Keyboards sailing through the air, potted succulents shattered on the floor. Designer anarchy.
Or, at the very least, passive-aggressive comment chains on social media.
But what are the reasons business owners turn to cheaper design options in the first place? More importantly, what do you stand to lose by going with a cheap design, and what might you gain?
I will always be an advocate for good, labor-intensive creative work, but the prevalence of cheap, quick design work can't be denied.
In this episode of the Creator's Block podcast, Liz and I walk the line between these two extremes and dive into the positives and negatives of "low-rent" logo design, and what they mean for the people who write the checks.
We also talk about what business owners truly miss out on by not being involved enough in the logo design process, or by overlooking what is essentially the cornerstone of their entire visual brand.
In the end we came to a similar, simple conclusion: You get what you pay for.
WHAT DID WE TALK ABOUT?
- Who fits the target audience for cheap logo design?
- What’s really lost when you go for a low-cost logo, rather than a more expensive one?
- "Get Shit Done vs Get Shit Done Right": Should branding be just a check-the-box situation?
- Is the DIY culture relevant to logo design?
- What kind of work really goes into logo development – for both the designer and client?
- What questions can you ask a potential designer to alleviate your own concerns?
- What questions might a designer ask to get to know you and your needs better?
RESOURCES WE MENTIONED:
- Adweek: Here's an Ad That Should Inspire Entrepreneurs Everywhere to Get Their Act Together
- LogoDesignLove: How LO Can You GO?
- Medium: Stop Demanding Attention and Start Earning It
GET IN TOUCH AND SPREAD THE CREATOR’S BLOCK LOVE
What did you think of this episode? Is there another topic or question you want us to take on? Or do you just want to say hi? Reach out to us on Twitter at @CreatorsBlockHQ or using the hashtag #creatorsblockparty. You can also say hi to meat @shelbstheging and Liz at @naptownpint. You can also join us in the Creator's Block Podcast group on Facebook, where you can ask questions and get inspired.
And don’t forget - whether you love us or hate us - we would really appreciate you reviewing our podcast on iTunes!
…until next week!